Online shopping is a shopping model that places orders through the Internet and is shipped by logistics.
Some online stores operate exclusively on the Internet, and some have stores. Online stores are divided into C2C, B2C and B2B online stores. Generally speaking, the operation of online goods can be roughly divided into two forms, one is an electronic store, and the other is an electronic mall.
As credit card online payment is more secure and convenient, in recent years, overseas online shopping forms, or Haitao, have emerged in mainland China.

According to statistics, in the first half of 2014, China's e-commerce transaction value was approximately 5.66 trillion yuan, a year-on-year increase of 30.1%. The transaction scale of the online retail market is about 1.1 trillion yuan, a year-on-year increase of 33.4%, and a half-year increase of 7.9%, which is equivalent to 8.4% of the total retail sales of consumer goods in the first half of the year. In the B2C market, Tmall has a market share of 51.3%, JD.com has a market share of 23.6%, and Suning Tesco, the third largest, has a market share of 5.2%.

英國《每日電訊》於2013年8月月初報道,有調查指出16%用戶邊看電視邊以智慧型電話或者平板電腦進行線上購物。ebay於同年的一項調查發現,每3名澳洲人就有1名曾經在觀賞電影期間進行線上購物,約20%在如廁時進行線上購物。

American actor Lancy Luhan made headlines on the media on August 2013, 8. She was accused of online shopping addiction, spending $ 15 a day on online shopping addiction, and buying items including clothes and shoes. After receipt, the package remains intact. In Australia, a survey indicates that 5,000% of respondents believe that they are addicted to online shopping, including not thinking carefully and spending too much time on online shopping before doing online shopping.

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